— Creating an online store from scratch
— Preparing the store for the season
— Bringing the store to TOP rankings and achieving "Top Seller" status
— Restoring the store's operation after a pause
— Synchronous management of Prom.ua with other stores and marketplaces
Promoting stores on the Prom.ua marketplace
Why do you need an online store on Prom?
Is it worth entering Prom.ua in 2026?
Yes, because the numbers speak for themselves. By the end of 2025, the volume of Ukrainian e-commerce reached 256 billion UAH, and Prom.ua confidently holds the leading position with over 32.9 million visits per month.
Success depends on many factors: the financial model, niche analysis, optimization, and content work. With competition from 60,000+ active sellers, the strategy of «just uploading a price list» won’t work. The entry threshold has become higher and the ranking algorithms more demanding, so without a professional approach your store will simply dissolve among thousands of similar offers.
The Goal Marketing Agency works with businesses for which marketplace sales are one of the key revenue sources. Among our clients are winners of the E-commerce.Best award and stores from the platform’s TOP-1000, so we can also confirm the platform’s profitability from our own experience.
Who will benefit from promoting on Prom with Goal
Only 40% of a large assortment is selling
A common problem: hundreds or thousands of items that your marketer simply doesn't have the capacity to work through. Such projects have high potential if they can allocate the necessary resources to this channel. The Goal team, through ongoing month-to-month work, can fully cover the assortment, optimize product cards, and add them to ProSale so that impressions, clicks, and sales grow accordingly.
Declining sales on Prom.ua
If your turnover isn't just stagnating but has been decreasing for more than 3 months, it means your usual actions won't be enough to turn things around. There can be many reasons: an aggressive competitor, a negative review, or a change in platform policy. The specialists at Goal agency analyze the situation in your store and offer solutions based on over 6 years of experience working with online stores.
Most of the business is offline; the online presence is just for show
If your business is successful offline but your online sales are merely nominal, you’re overlooking a huge source of revenue. We assess your niche’s potential before we even get started: we calculate commissions, advertising costs, and project payback periods. If the numbers add up, we launch a turnkey solution in 30 days and bring your store up to a competitive sales level — or suggest a more profitable channel instead.
Find out what offer we have specifically for you!
The advantages of working with Goal specialists on Prom.ua
We report on ROI, not on the number of impressions
Our team has already helped more than 200 stores, so we always have the data needed for calculations. We create a 3-month media plan: what we change, what we test, and what results we aim for.
Clients of the Goal Marketing Agency are among the TOP-1000 on Prom.ua
Our clients are market leaders and stores from the platform’s TOP-1000, who win the E-commerce.Best award and grow steadily thanks to systematic work with the marketplace.
At the center are the needs of the business, not advertising
Advertising won’t save you if the business is stuck internally. We help unblock operations on your end through services such as business diagnostics, team hiring, CRM implementation, call tracking, and even the development of custom AI solutions for your business.
Work phases
You are submitting a request
Our managers will contact you to schedule a call to discuss the project and set goals
Let’s create a group chat on Telegram so we can always stay in touch
We analyze your store, niche, and competitors, provide recommendations for improvement, and approve product listings on Prosale
We verify product categories to ensure accurate display and avoid blocking, and create a media plan
We are currently working on promoting the store
We record the results and send detailed weekly reports
We are optimizing the system and compiling a list of further improvements
We record the results for the month and prepare a detailed work plan for the next period, incorporating agreed-upon optimizations
Frequently Asked Questions
Can you help me set up a store on Prom from scratch?
Who selects products on ProSale?
Who takes the product photos?
How are the metrics for each product tracked?
How do you combine Prom campaigns with other marketing activities?
Under what circumstances might a service be denied?
Promotion on Prom.ua
Prom.ua is one of the largest marketplaces in Ukraine, offering over 100 million product listings. Every month, Prom.ua is visited by approximately 5 million users, who generate 3–4 million orders. This creates tremendous opportunities for businesses to promote their websites on Prom.ua.
Key Considerations for Promoting Your Store on Prom
The methods for promoting an online store on a marketplace differ from those used to promote a standalone website. The algorithms create a unique system for displaying products in search results, which requires a different approach to optimizing these processes.
First and foremost, you should focus on consistently working with content when promoting your store on Prom.ua. Well-designed product listings, descriptions, and the selection of relevant keywords directly impact visibility and the process of converting visitors into customers.
Use high-quality photos taken in good lighting from various angles and against a neutral background. Create informative product descriptions with clear titles and keywords. Use automation tools to bulk import products with photos, descriptions, and technical specifications, automatically update data, and avoid errors.
Promoting your store on Prom.ua requires a comprehensive approach, improving search engine optimization, and optimizing your ads.
What advertising channels are used to promote a website on Prom?
Creating content for an online store is just the beginning of the process of promoting products on the marketplace. You also need to set up advertising on Prom.ua.
Google Shopping
Google Shopping is ideal for promoting your website on Prom.ua by displaying products in a dedicated search block. Users immediately see the product photo, price, and other important information, which increases the likelihood of them clicking through to the advertiser’s website. Google also has a «Shopping» tab for its full range of listings.
Prom.ua does not provide a built-in solution for Google Shopping on behalf of your store. You can run product ads through ProSale, but they will appear under the Prom brand, not your own.
Remarketing
Remarketing allows you to engage potential customers who have already visited your website but did not make a purchase. After installing a special code, you can show them ads, which increases the likelihood of conversion. Remarketing also allows you to display personalized ads based on users’ previous behavior, such as reminding them of viewed products or offering discounts. This helps promote your store on Prom.ua.
SEO Optimization
SEO optimization on the Prom.ua platform has much in common with the processes used in popular CMS platforms such as OpenCart and Khoroshop. The system’s admin panel provides all the necessary tools to improve your website’s visibility:
- Meta tags: use templates or set unique meta tags for categories, pages, and products to improve your website’s visibility.
- Webmaster: verify ownership in Google Search Console to track indexing and optimize your site.
- Sitemap and robots.txt: automatically generate a sitemap and edit the robots.txt file to control indexing.
- Internal linking and redirects: create internal links to improve navigation and avoid duplicate content by properly configuring redirects.
These tools help you effectively optimize your store and promote it on Prom.
Advertising on Prom.ua
ProSale is Prom.ua’s in-house advertising tool based on a PPC model. Your products will appear in top positions in the catalog, attracting more customer attention. Ads are shown to users searching for relevant products, ensuring high engagement.
You can set a budget per click and select entire categories or individual product listings for your advertising campaigns. Starting in June 2022, a CPA (cost per action) payment model will be available, where you pay only for actual orders. The payment percentage can be adjusted for the top positions in the catalog—the higher it is, the better.
CPA is suitable for low-cost items, such as food and hygiene products, where the seller pays a commission per order. CPC is better for complex items, such as electronics; it helps improve the store’s ranking by paying for each click, even without an immediate purchase.
Setting Up Ads on Prom
To set up a campaign, go to the «ProSale Catalog» section in your Prom account. Use the system campaigns or create your own. The «Economy», «More Sales» and «Turbo» modes allow you to manage bids and commissions: «Economy» has the lowest commission, «Turbo» has the highest. Choose a mode based on your goals and budget.
For effective promotion, place products in relevant categories and ensure high-quality content with fully completed product listings. Connecting to ProSale allows your products to rank higher in the catalog, increasing the chances of attracting customers. Regularly analyze campaign performance and make adjustments for better results.
With the right promotion of your store on Prom, you’ll be able to attract more buyers and increase sales.
Do you have any
questions?
Our experts are ready to answer your questions
If you’re not sure whether promoting on Prom is right for you, how much investment is required, or where to start preparing—don’t Google it!
Let an expert help you!
