Case of the Etsy store of architectural models MICROTECTURE

The client’s request at the start of the work: to boost their store’s traffic and sales within the first two months of cooperation. The client wanted to achieve a revenue of $5000-7000 during this period.

Type of service: promotion on Etsy.

Start of cooperation: early November 2022. Before working with us, the owners were running the store on their own.

Indicators at the beginning of work with us: an average of 1300 visits, 8-10 orders per month for $2000-2200.

We developed a customized optimization strategy that focused on improving their store’s visibility and sales performance.

Statistics for the first month of our optimization:

Visits — 2027
Orders — 15 for the amount of $6 266

Statistics for the second month of our optimization:

Visits — 4094
Orders — 10 for the amount of $7 566

Statistics for the last 6 months:

You can clearly see the growth of traffic and orders after the start of project optimization.

Features of the niche and project

• The inability to make copies of listings to increase traffic.
• New product models appear very rarely.
• A small amount of semantics.

Our actions

• Came up with and implemented a non-standard advertising strategy for promotion in this niche.
• Made it possible to order individual models, which increased the average check from $500 to $750.
• Created sets of different products to increase the number of products. This gave a significant increase in traffic.
• Offering discounts on product sets.
• Expanded semantics by adding related categories.
• Provided recommendations to the client on creating new models to expand the range.

What didn’t work: traffic from Pinterest. Note that this method of promoting Etsy stores did not work in this particular project, but it works well in other niches.

Despite the challenges, we were able to significantly boost traffic and sales for this architectural model store. In fact, the client had to expand their team just to keep up with the increased demand!

If you’re ready to take your Etsy store to the next level, our team of specialists is here to help. Fill out the form below for a quote tailored to your unique needs.