How to give up discounts and earn $20,000

The client specialises in selling high-quality moulds for original craft products, where the key feature of the product is the unique detail and artistic value of the items.

The owner came to us with a classic request — to increase sales — but with concerns about raising prices and investing in content. We developed a comprehensive strategy that radically changed the store’s positioning and proved that you can’t play by mass market rules in the premium segment.

Promotion strategy on Etsy

Our work was based on three main pillars that complemented each other and logically led to a fourth — scaling.

No discounts

In the premium segment, there are cases when lower prices can actually be detrimental. Buyers who are willing to pay for unique handmade goods are looking for value and exclusivity, not savings. Discounts, on the other hand, gave the impression of lower quality goods.

As a bonus, the increase in the average check from the first month boosted sales.

Investing in a designer

For a niche product where every detail matters, photos are the main sales tool. We organised large-scale and systematic work with a professional designer.

Each listing received professionally edited photos that showed the product from its best side. What’s more, unique banners and logos were created for the stores. This professional approach instantly increased buyer confidence, visually justified the premium price, and set the store apart from its competitors.

Etsy Ads settings

Currently, the advertising budget has been increased to $7 per day. Initially, the Etsy specialist analyzed all indicators twice a week: she disabled listings with low click-through rates, checked the relevance of tags, and added new, optimized products to the rotation.

This allowed us to maintain a high ROAS (return on advertising spend) — for example, 9.05 and 7.8 in the reporting periods.

Pinterest Management

At the same time, we were building a long-term asset — filling our Pinterest account. Every month, we add 30-35 new pins that bring organic traffic (up to 3.4 thousand views per month).

This channel has already brought dozens of additional visits to Etsy, warming up the audience and increasing brand awareness.

Launch of a second store on Etsy

Convinced of the effectiveness of the strategy, we used the proven model to launch a second, related store. This will have a significant impact on revenue growth in the future, allowing us not only to scale revenue, but also to diversify the risks of one store being blocked.

We provided a full launch cycle: from creating branding (logo, banner) and filling listings to technical ‘warming up’ of the store with the help of initial sales.

The new store immediately showed high conversion (3.6%). In the first 3 months, we managed to get 45 orders.

Results in numbers

We have been working on the main store for six months now. During this period, the store has significantly increased its revenue. The overall report on the store for the current year best demonstrates the effectiveness of our joint work.

Back in March 2025, the store had only 865 visits, but by September, it had 2,971. Thanks to the implemented strategy (new prices, high-quality visuals, regular optimisation, and publication of new products), traffic and sales began to grow steadily and strongly month after month.

By October 2025, the store had achieved a total revenue of nearly $19,774, receiving 578 orders with a high conversion rate of 3.5%.

Conclusions

In this case study, the name and niche of the store are hidden, because in some cases this is one of the trump cards on this marketplace. However, by focusing on strategy and advertising, we showed what results a Ukrainian brand can achieve.

If you are interested in opening or running an Etsy shop with the team of specialists at the marketing agency ‘Tsyl’, get a quote by clicking on the ‘Discuss project’ button.