Who is our client: AnzyHomeShop is a studio of handmade decor and furniture. The store has been featured on Etsy since 2018, but due to a change in the platform’s policy, the locomotive product — Wicker bassinets for children is prohibited from being sold. It was decided to shift the focus from the marketplace and create a Shopify website, and promote the product through Google Shopping.
Client’s request at the beginning of cooperation with us: to increase sales, improve conversion at the payment stage, increase the average check through the sale of related products.
Optimization result
During the period of cooperation with us from September 2022 to February 2022, the number of sales increased 2 times (from 32 to 77), and the growth trend continued in March.
The average receipt increased by 20%.
The traffic volume increased by 125%.
Google advertising statistics for the first month of work on the project.
Internal store statistics for the first month of the project.
Google advertising statistics for the sixth month of work on the project.
Internal store statistics for January 2023.
We would like to add that the sales statistics on the screenshots are sales through the website’s shopping cart. The same number of orders were made by direct transitions from wish lists. Due to the lack of other advertising channels, we consider such orders to be made thanks to the promotion on Google Shopping.
What we did:
- Conducted an audit of the Etsy and Shopify website
- Made recommendations for website usability
- We provided recommendations with a list of priority keywords that should be used in headings and descriptions in product cards for the best results in advertising.
What traffic channels were used
We promoted only the top products (Wicker bassinets for babies) through Google Shopping.
In the first months of cooperation, we found out that the insufficient conversion rate at the stage of payment for goods added to the shopping cart is due to the fact that expectant mothers (target audience of goods) make wish Lists on specialized sites. Traffic from these sites is considered as direct traffic, so further such purchases are not displayed as orders through Google Ads, only in Shopify’s internal analytics (and this is almost half of all orders).
If you would like to receive a suggestion for optimizing your online store, please fill out the form below.
You may be interested in our other cases
