We don't just customize templates, we create unique technical solutions that set your brand apart from the competition and automate complex business processes. Our team of Middle+ specialists implements any non-standard requests, transforming your store into a powerful tool for profit growth.
What is the “Custom development and implementation of functionality” service?
This is a process of deep technical modernization of a Shopify store that goes beyond standard theme settings. The service involves writing clean custom code (Liquid, JavaScript), developing individual interface elements, and implementing complex business logic that meets the specific needs of your niche.
Who is this service for?
Owners of existing Shopify stores
For those who already have stable sales but want to improve the user experience with new functionality, custom design, or redesign of individual blocks.
Businesses with “technical backwardness”
If your website runs on an outdated theme, has limited functionality, or a slow mobile version that hinders scaling.
Companies requiring deep integrations
For brands that need seamless synchronization between Shopify and third-party systems (CRM, ERP, specific payment or logistics modules)
Not sure about the functionality you need? We will help you figure it out
What does the service include?
Custom code writing: developing unique solutions in Liquid, JavaScript, and CSS to implement non-standard ideas.
Implementing personalization modules: adding functionality for individual product orders (e.g., engraving, parameter selection), which increases the value of the product for the customer.
Strategic selection and configuration of applications: integration of proven plugins to expand the store’s capabilities without losing loading speed.
Technical CRO optimization: refinement of interface elements to eliminate “friction points” and increase conversion.
Integration of payment and delivery systems: connection and testing of local (LiqPay, Monobank) and international (Stripe, PayPal) solutions through reliable partners.
Stages of work
Deep dive into your business goals, audience needs analysis, and product hypothesis formation.
Detailed research of the current topic and website structure to identify barriers.
Development of a step-by-step plan for improvements, defining methods for achieving results.
Direct work by the Middle+ team on code, theme customization, and functionality configuration.
Thorough testing of all implementations on various devices and weekly reports on the work performed.
How to order custom development and implementation of functionality
To start working with us, leave a request on our website or contact us on Telegram — we will get back to you at a convenient time.
During the first free consultation, we will analyze your request, business goals, and current limitations of your store in detail. This will help us understand what functionality or integrations are really needed for growth, and which solutions may be unnecessary.
Based on the results of the consultation, you will receive a clear vision of the optimal technical solution, a preliminary plan for improvements, implementation stages, and the expected business effect. After approval, the team will proceed to development.
