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Marketing Strategy for E-commerce Businesses

– Market and competitor analysis, and identification of promising growth niches
– Defining the customer profile and testing the customer journey (CJM)
– Evaluation of product range, USPs, and new marketing channels
– Online presence audit: website, SEO, social media, PPC, marketplaces

– Launch of the №1 promotion channel using a turnkey strategy
– 90-day plan: what to do, how to do it, and how much to invest
– Budget calculations, acceptable CAC, revenue forecast, and ROI

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What is comprehensive marketing?

Why do people choose a strategy from the Goal Marketing Agency

The Goal Marketing Agency specializes exclusively in e-commerce and takes into account specific channels such as marketplaces and offline integration. You receive a tailored strategy complete with media plans, plus the launch of your most profitable sales channel—all included in the price.

What’s included in the marketing strategy:

In-depth business diagnostics (product, margin, unit economics, current channels, weaknesses)
Market and competitor analysis (positioning, pricing strategy, offers, points of differentiation)
Launch of the most effective source (2 weeks of setup and support for the most profitable source included in the strategy price)
Marketing financial model (budgets, acceptable CAC, revenue forecast, ROI, scenarios)
90-day step-by-step plan (what we do, in what order, which metrics we track)

Who would benefit from this marketing strategy?

Planning to Scale

You have several channels that generate X in revenue each month, but that’s not the ceiling. You’re interested in developing sales channels that will increase profits, not just revenue. A marketing strategy will show you how to scale your current resources and, for new channels, provide a clear development plan with a payback analysis.

You have a product but no marketing plan

You have a product and an idea. But you’re not sure where to sell it online: Rozetka, Prom.ua, Instagram, or your own website? A marketing strategy identifies key sales channels and establishes a positioning that will help you stand out from the competition. The launch of sales is included in the service.

What used to work no longer does

You’re no longer a newcomer to the market and have an established distribution system. But over the past year, sales have declined, and you’re not sure how to move forward. Our team will analyze the market and identify the changes needed to regain your competitive edge.

Get a free consultation on implementing a marketing strategy from Goal

Benefits of working with us

Profitability Analysis

Along with the strategy, you’ll receive a 3-month media plan: we’ll calculate how changes in average order value, conversion rates, and other factors will impact your profits. We’ll prepare several scenarios for how to proceed and how to avoid obstacles to achieve your desired goal.

100% Specialization in E-commerce

Unlike other agencies, Goal specializes exclusively in promoting e-commerce businesses online. We cover all the necessary tools: marketplaces, PPC, your own website, and the sales department — all within a single system, without spreading your efforts across multiple contractors.

We dive deep into the business — not just advertising

If operational processes aren’t in place alongside marketing, or if the team can’t keep up with growth — advertising won’t save the day. We also help with hiring an in-house team, training the sales department, and mentoring you as the owner if the business needs it to improve the situation.

Work phases

Submit your request, and one of our managers will contact you to discuss the details and schedule a call.

Initial consultation – we’ll discuss your business, your goals, and your expectations for your marketing strategy.

Filling out the brief – you provide key information about the company, the market, competitors, and current marketing efforts.

We analyze the business — evaluating the website, product range, and customer journey map — and conduct a SWOT analysis.

We analyze the market and competitors — we research trends and seasonality, and analyze the top five market players.

We identify the ideal customer — we create a profile of the target audience, including their needs, behavioral patterns, and pain points.

We develop a marketing strategy — creating a media plan and identifying effective advertising channels.

We present the strategy — we host a call on Google Meet and share all the materials and video comments.

Frequently Asked Questions

What will I get as a result?

You will receive 1) a marketing strategy in the form of a document that includes an audit of the market, competitors, customers, and advertising, as well as recommendations for business development; 2) the launch of the channel we have identified as the most profitable, which is included in the price. 3) supporting materials: the strategy itself, media plans (ROI calculations by channel, accounting for various changes), and 4) the actual promotion plan for the next 90 days.

The strategy is discussed after development during a presentation, and all materials are provided to you. You can implement the strategy on your own, delegate it to your team, or work with us.

How soon will I get the results?

It takes an average of 14 days to develop a marketing strategy.

Does the strategy include advertising budgeting?

Yes, we analyze current expenses and forecast an effective budget for each advertising channel to ensure maximum return on investment.

Does a marketing strategy guarantee increased sales?

A marketing strategy, as a plan with projections, cannot be implemented on its own; therefore, we take on the task of launching a channel that will generate sales, thereby avoiding the risk that it will remain merely a document for the sake of having one. If you continue to work with our team as a contractor, we take direct responsibility for sales growth, up to the point where payment is due for meeting and exceeding KPIs.

Can I order a strategy for a single channel?

If you're interested in growing a specific channel, our team's channel management service includes a promotion strategy, which is covered by the price along with a return on investment calculation.

Do you have any questions?

Our experts are ready to answer them

Submit a request to discuss your inquiry and learn more about the service and its cost. All of this is part of a free consultation.

A representative will contact you during business hours and provide the necessary information in a format that works best for you.