Promotion on Prom.ua

29.03.2022

Prom Promotion on Prom.Yua is a whole strategy of successful online sales, which allows you to show the product to the widest possible audience. A well-tuned advertising campaign by the specialists of the Marketing Agency “Target” with the help of ProSale allows you to find your potential buyer, showcasing his products, showing them in a favorable light.

Preseil Prom – features, benefits of promotion

 

The Presell catalog is a set of features that allow you to create and promote items on the Prom trading platform. Its capabilities allow you to attract a large number of buyers, which will significantly increase sales. Additional channels are used to increase traffic:

  • contextual advertising;
  • CPA networks;
  • teaser networks;
  • dynamic or classic retargeting services.

Simply put, promotion of the site on prom.ua with ProSale will take place with the help of advertising banners on the site of the marketplace and third-party Internet resources. Thus, users who are interested in a particular group of products will be offered positions from the advertised, not the random store Prom.Yua.

With Preseil Prom , you can achieve the following metrics:

  • the number of conversions to the page of the store or goods increases by 2-2.5 times;
  • three times more orders, messages, calls than without an advertising campaign.

Today, the competition is fierce, and it is difficult to find a group of products that would be unique, accessible to all. Even the lowest prices will not be able to attract buyers if you do not speak loudly about yourself. The advantage of advertising with Preseil is not only the demonstration of the top delivery of your product / service, but also payment for the actual conversions of users, ie per click.

There are two ways to pay for Prosale services: Prosale CPA and Prosale CPC. They have similar functionality, so regardless of the choice of payment, the result will be equally effective, will differ only in the calculation of the cost of the advertising campaign for the store owner.

  1. Prosale CPC – Classic contextual advertising. The store pays for each click on the ad, for the subsequent transfer of the customer directly to the store page. It is convenient because the cost of the service is minimal, and the owner will always receive accurate conversion statistics, which opens up the possibility of adjusting advertising, depending on whether a potential buyer is interested in a particular product or not.
  2. Prosale CPA is a more advanced option, which provides for payment for advertising services upon the order placed by the buyer. This method is suitable for those resources that sell their products through the “ Pre-Store ” cart, through chats and site messages, or through the “one-click order” feature. The cost is calculated either at a fixed rate or as a percentage of the value of a particular product.

Ways to improve the performance of your store on Prom.Yua

Advertising Preseil on Prom requires preparation to maximize customer attention. It is not enough to simply set a minimum price for a product / service, you need to interest the target audience with various discounts, promotions, advantageous offers.

There are 25 ways to improve your sales.

  1. Regular discount, daily promotions.
  2. Sale in the form of “liquidation of the warehouse”.
  3. Discount on the second item to increase the average check.
  4. Happy Hour is a discount for a certain period of time.
  5. Discount for a certain category of customers – products for retirees, stationery for students, etc.
  6. Bring a friend campaign, which works as a “sarafan radio”.
  7. Special conditions for the customer’s or store’s birthday.
  8. Motivational discount – perform certain actions (e.g. leave feedback) to lower the price.
  9. Discount on the amount of previously purchased products.
  10. Discount for likes and subscriptions on social networks.
  11. Promotions for certain types of goods and services.
  12. Unusual discounts, for example, for shoe stores to reduce the cost of foot size.
  13. Collaborate with other stores.
  14. Discounts on ordering goods.
  15. Wholesale at a promotional price.
  16. 2 + 1 promotion, which helps increase the average check.
  17. One-day discounts for several hours.
  18. Bonus system for regular customers.
  19. Discounts on future purchases – attracting customers to further purchases.
  20. Collect chips or stickers for exchange, get a discount.
  21. Free shipping on a certain order amount.
  22. Using charity to donate part of the proceeds to foundations.
  23. Limited supply for the number of units of goods / services.
  24. Exchange of old appliances for new ones with extra charge (for electrical stores).
  25. Lotteries and contests, online prize draws.

Special offers can convince the customer of a profitable purchase. After all, given the high competition in the market, the initiative of competitors, simple sales without “zest” today are ineffective.

Prosale Store – stages of the advertising campaign

Set up Presale advertising in several steps.

  • in-depth analysis is performed, the strategy of conducting an advertising campaign is formed, the basis of 2-3 priority categories;
  • collecting information on product margins, analysis of top and future positions that can give a quick result;
  • information is compared according to the basic settings – categorization and compliance with competing content;
  • creating a workspace, fixing the starting point for rating, issuance, turnover;
  • rate adjustment – based on four main indicators;
  • Work with Prosale Feedback to achieve a minimum of 95% positive feedback from customers, which will create an excellent resource rating;
  • optimization of the advertising campaign, analysis of the first results, detection of errors;
  • Weekly sales reports, communication with customers to adjust the campaign.

It is very difficult to run an advertising campaign with Prosale on your own without the necessary skills. To achieve the maximum effect, it is recommended to trust the professionals of the Marketing Agency “Goal”.

Our store promotion suggestions

Prosale Prom is an effective advertisement for Prom.Yua stores that attracts potential customers and significantly increases sales. The strategy of the agency “Target” is that we take 2 categories into work, and choose the 20 best product positions, the rating of which will rise. As product / service ratings increase, the popularity of categories and stores in search engines increases, increasing sales.

In addition, we adjust the names and key phrases of the 30 most unpopular products of the seller to also raise their rating, increase sales. We also edit bets on other categories. In general, titanic work is being done to adjust rates, collect statistics, and conduct analytics of the entire store. But most importantly, payment for services depends on our efficiency, so no overpayments!

Discuss the project