Google Shopping

To make your online business as profitable as possible, you need to invest a lot in an advertising campaign to find the target audience, expand the customer base. The Google Shopping service was created by the Google search engine to make it easier for consumers to find products / services of interest and to effectively advertise their products to online store owners. This type of advertising has many benefits.

Google Shopping Advertising – Features, Benefits

The google shopping service is designed for fast business development for owners and easy comparison of prices on different sites for users. This is a convenient platform for both sellers and buyers. On the one hand, product advertising is created, which puts positions from different stores in the top so that they are seen by a potential customer. On the other hand, the buyer does not need to conduct long searches on sites, compare prices. Simply enter a search query and the top bar will offer preferred positions from different resources with a value.

Advertising on Google Shopping offers a number of benefits.

• high-quality bright picture of the product attracts customers;
• The cost of effective advertising is lower than on other similar services;
• rapid growth in online store sales;
• Data is updated daily, but there are individual settings that are convenient for the business owner.

Another great advantage of google shopping is that the ad is displayed only when the search query entered matches the online store’s product. Thus, the offer will be received only by the audience that is really interested in purchasing the product / service. In addition, Google Shopping in Ukraine allows you to view offers from local stores, in addition to offers from foreign sites.

What does Google Shopping merchandise look like?

Google has given a significant impetus to the global development of online sales, and google shopping has improved, made advertising more effective, targeted. Now small business owners can actively develop, quickly find customers, advertising directly to the target audience. Commodity advertising, being under the company logo, attracts the attention of each user, increases visibility, rating.

Under the image of the product in google shopping – the cost of the products of a particular store, then the address of the resource, its rating. All ads are placed in a horizontal bar, scrolling which, you can see the offers of other stores, compare prices. Thanks to product advertising, a number of goals are achieved.

1. More than 70% of Google’s purchases are made through photo links.
2. The service is easy to configure, then works automatically. As a result, you don’t have to pay strangers every day, it’s important to set up the right strategy.
3. The staff of the agency “Target” will advise on the management of the purchased package of services within 30 days after launch for free.
4. Changes in the availability and value of goods or services are updated automatically, do not require outside intervention.

Now you can automatically promote your products without leaving home, and attract a large number of customers, competently building a pricing policy. “Google shopping in Ukraine is rapidly gaining momentum, with most stores already experiencing the effectiveness of advertising from Google, using the campaign from the marketing agency” Target “.

How do I set up Google shopping for an online store?

Google gives users great instructions on setting up advertising through the service, but is it just for the average user ?! Google Shopping Advertising from Goal Marketing Agency is set up according to a certain algorithm, according to the following steps:

1. Market analysis, building an advertising campaign strategy.
2. Check the information on the site and edit the errors.
3. Creating an account, studying the personal account of the Google Merchant Center in Ukraine . Linking the store site to a pre-configured profile.
4. Design files with products called “feeds”. After that, they are filled in for inspection by the administration. This process can take up to 7 days. If the feed is not moderated, it will take some time after the bugs are fixed to diagnose the debugging.
5. Payment Garter.
6. Run an ad with a pre-selected strategy.
7. Analyze and optimize your campaign based on statistics.
8. Weekly adjustment of your chosen strategy based on past results.

Our company offers a full setup of the profile and garter for about 10 days, after which the effective advertising of the range of your store begins.

Why choose Google Shopping?

Prom.ua is considered to be the most relevant platform and marketplace in Ukraine lately. Google Shopping Prom also allows you to advertise from this site.

Google is set up to actively cooperate with sellers of various categories, which is why the Merchant tariff is taken into account in the calculation and maintenance of budget logic. If you use the Google shopping service, the business owner receives a number of benefits.

1. Products are placed above all links to online stores and shown to potential buyers. This allows even young stores to compete with market leaders, powerful portals.
2. High efficiency of the available budget – the results are visible in the first days, the first months.
3. Excellent return, high percentage of purchases, compared to other sources of traffic. Focus on the range that interests today’s customers.
4. Ability to drive free traffic and search results through the Shopping menu.
5. Customizable profile, easy to manage.

To effectively conduct an advertising campaign with the help of google shopping , you will need to select the most popular product to get statistics: for one product from about 70 to 100 hryvnia. Inform about the margin of the goods, calculate the average check – pass the information to the personal manager. You also need to fill in the profile: brief, indicate the UTP and describe the specifics of the online store. It is also necessary to prepare the site for advertising, specify in the menu the cost, methods of delivery of goods, methods of payment, the payment system must be linked to the store. You need to properly design all product cards: name, photo, description.

Employees of the Marketing Agency “Target” will analyze the market of competitors in advance, will provide an opportunity to create pleasant promotional offers, to establish a loyal price. The cost of the service directly depends on the online store and the goods sold.