The effectiveness of Google Shopping and Selling in season

How in the season we managed to increase traffic by 317% and the amount of orders by 301% to 1,629,265 and take 15% of the industrial market.

In general, on the Prom.ua portal, the total turnover of the thermal underwear category was = UAH 11,000,000.
As we can see, the site index took 15% – the market = UAH 1,700,000.

Traffic

Order

Sales increased during the season, against this background were the highest.

We used sets of different products that complement each other and at a good price for the customer:

1. Made a photo shoot to uniqueize photos
2. Physically decorated photos
3. In addition, the emphasis on the Columbia brand
   This allowed us to take a leading role in the tagging of the Promo and for brand inquiries from the catalog. As you can see, the industry is in 1st place for orders, and brought 1,052,857 UAH of the amount of orders. 

Next, our strategy was to increase profitability, focusing on expanded budgets in paid advertising Google Shopping and the withdrawal of the most profitable products in the top issue.

Advertising networks brought about 733 orders worth UAH 466,173.

Against this background, the indicators of orders from all sources also increased significantly , the total number of orders for the entire period 1956 with a check 1,629,265 > грн.

Indexes:

• Advertising budget UAH 45,000.
• Average check = UAH 842.
  
• Amount of orders / amount of costs = 35.2